Campaign for Wool’s Wool Week was a resounding success this year! Backed by patron HRH the Prince of Wales the goal of the week was to raise awareness of the beautifully unique and sustainable benefits of our favourite material, wool. The celebration encourages a collaboration of a magnitude of industry types including retailers, designers, manufacturers and artists working together to celebrate the magic and versatility of wool. The week was crammed full of workshops, classes, demonstrations and some pretty phenomenal yarn bombing.
Big names in the fashion business took up their knitting needles to show their support for the campaign. John Lewis dedicated a window in their Oxford Street store to our favourite guerilla artistry, yarnbombing. Daisy Lowe opened the event & a team of dedicated guest knitters turned the white window into a colourful display of wooly cushions, knitted lampshades, covered telephones and comfy throws. We were more than happy to take part in the event and supplied lots of our luxury yarn to be used in the display. It was fab to see our product transformed into such great pieces of homeware!
Others joined in with the festivities, giant knitting needles and huge balls of yarn adorned the windows of H&M, River Island’s little window lambs looked quite snug in their bobble hats & wooly socks and Brora’s specially designed Wool School jumper was definitely our personal fave! The week finished with the Royal Academy’s courtyard providing a nice little home to a flock of Australian/English Bowmont Merino sheep that spent the day chilling out, grazing & posing for families who were trying their hand at the live sketching sessions.
Here’s to a busy & successful Wool Week 2013 and we thank everyone that was involved!
Our favourite Wool Week Discovery:
Did you know you can use wool in the garden? By chance we happened upon Dalefoot Compost a company hailing from our favourite little part of the world, Cumbria. They have developed a wool based, Peat-free, sustainable compost for use in pot plants and garden beds that not only helps promote plant growth but aims to keep your garden in balance with nature. The wool is sheared from their flock and their neighbours, providing an alternative income for all the local hill farmers involved. It’s a pretty great, alternative way of making sure you get the very best from this versatile material.
Find out more here: www.dalefootcomposts.co.uk
Whether it’s a snuggly jumper, a colourful cushion, a warm mattress stuffing or something for your vegetables wool’s got every angle covered!